Insights from phd research

Within our 𝐑𝐄2𝐏𝐀𝐂𝐊 research project, Maike Loos and Kyenno Scheepers are generating valuable insights through their PhD research.

Maike recently conducted an 𝐞𝐲𝐞-𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐬𝐭𝐮𝐝𝐲 examining how visual signs of use on reusable packaging influence consumers’ emotional responses. Participants were shown images of reusable containers with and without signs of use, alongside emotion-eliciting visuals. The findings help deepen our understanding of how consumers perceive and emotionally respond to reusable packaging.

At Delft University of Technology, Kyenno is exploring 𝐟𝐮𝐭𝐮𝐫𝐞 𝐯𝐢𝐬𝐢𝐨𝐧𝐬 𝐨𝐟 𝐫𝐞𝐭𝐮𝐫𝐧𝐚𝐛𝐥𝐞 𝐩𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠 𝐬𝐲𝐬𝐭𝐞𝐦𝐬. Through interviews and questionnaires with both consumers and experts, his research compares perspectives on packaging and the system as a whole. By identifying similarities and differences between these groups, the study provides insights that can support the development of more widely accepted return systems.

𝐑𝐄2𝐏𝐀𝐂𝐊 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐚𝐫𝐲 𝐑𝐞𝐮𝐬𝐚𝐛𝐥𝐞 𝐏𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠 | With research and education, we accelerate the transition to more reusable packaging systems in the coming years.