Last week, students on the Masterโs programme in Urban Technology (Amsterdam University of Applied Sciences) presented their work for the RE2PACK research project.
Their challenge:
to design an ๐ถ๐ป๐๐ฒ๐ด๐ฟ๐ฎ๐๐ฒ๐ฑ ๐ฐ๐ผ๐น๐น๐ฒ๐ฐ๐๐ถ๐ผ๐ป ๐ฎ๐ป๐ฑ ๐ฟ๐ฒ๐๐๐ฟ๐ป ๐๐๐๐๐ฒ๐บ for reusable soft fruit packaging in an Amsterdam neighbourhood ๐ณ๐ฒ๐ฎ๐๐ถ๐ฏ๐น๐ฒ ๐๐ผ๐ฑ๐ฎ๐ ๐ฎ๐ป๐ฑ ๐๐ฐ๐ฎ๐น๐ฎ๐ฏ๐น๐ฒ ๐ผ๐๐ฒ๐ฟ ๐๐ต๐ฒ ๐ป๐ฒ๐
๐ ๐ณ๐ถ๐๐ฒ ๐๐ฒ๐ฎ๐ฟ๐. The projects demonstrated just how complex (but also how promising!) this challenge is. Students investigated key factors such as:
- The role of citizens as both consumers and city residents
- Spatial and logistical integration in densely populated urban areas
- Return-on-the-goโ systems and how walking distance affects the number of bottles returned
- Financial viability and incentive measures such as deposit-refund schemes
- Environmental impact: when reuse truly outperforms single-use

A key conclusion: environmental performance depends on multiple interrelated factors, including distance, return rates, turnover rates and logistics. There is no one-size-fits-all solution, but there is clearly scope for action when partners in the value chain work together.
I am proud of these students because, through their incisive analyses, scenarios and design choices, they have contributed to the transition towards circular packaging systems in cities. Their work also provides valuable input for further research by our PhD students Ignacio G. and Kyenno Scheepers.
Many thanks to all partners and experts for the inspiring discussions; I look forward to continuing the conversation!